There’s been a lot of talk going around that the music industry has collapsed, and music marketing is impossible. Let us tell you right now that nothing could be further from the truth. Listeners today consume music just as much as they did before—perhaps, even more voraciously than they did in the past.
Services such as Spotify and YouTube made this possible. And while these tools have also made the industry much more competitive, this doesn’t mean that there’s no room in the market for smaller labels and independent artists to gain a foothold and thrive.
How exactly can this be achieved? The answer is in newer approaches to music marketing strategies. We’ll show you exactly what we mean by this in the sections below.
1. Work with industry influencers
The music industry today is highly saturated and continues to grow. More and more artists are trying to make it into the business, making it difficult for many people to find the music that they like.
Because of this, you need to give your music an identity that sets itself apart from the rest, and you can do so by working with industry influencers who specialize in your particular style of music. These DJs, bloggers, and playlist curators will be able to effectively brand your music as they can communicate what your music is all about, and their followers will likely be looking to them for their specific music preferences anyway.
In doing so, you can better guarantee that your music is being heard by the people who would most likely appreciate it.
2. Make your music playlist-friendly
The music services we mentioned above are some of the best ways for you to promote your music and effectively build a fanbase. One way to boost your music’s exposure even further on these platforms is to make sure they appear on people’s playlists.
You do this by keeping your tracks organized and adding the appropriate metadata tags to them. This way, the platforms’ algorithms are able to group your music with others similar to it, instantly making it more discoverable for a wider audience.
3. Get feedback from your audience
Fans, music supervisors, radio stations—these all represent your customers, and it is your job, as an artist, to ensure that your product is of the highest quality. This is why it’s absolutely crucial that you get feedback from them so that you can continue to make your brand as good as it can be.
Stay in constant communication with these people so that they can let you know how your music is performing. You can also use software to track their playing and listening habits so that you can have first-hand data on their preferences. After all, you can’t just send your music to a DJ or record label and think that your job is done. You need to give your customers what they want continuously, or they’ll just look for it elsewhere.
Music Marketing – Conclusion
As you can see, the common thread connecting everything we mentioned above is prioritizing your listeners’ needs. That’s really what it’s all about these days, so keep these music marketing strategies in mind to give yourself a better shot at making it in this industry.
At DropTrack, we provide music marketing software that helps record labels, independent artists, and producers organize and promote their music. Get in touch with us today if you’d like to learn more.