Band Promotion Guide: 4 Low-Cost Ways to Effectively Market Your Band

By June 1, 2020Blog

The music industry is incredibly crowded, having undergone a complete transformation in just a couple of years. It’s transitioning toward technology, as with every bit of the world. With social media and various platforms popping up, independent bands are bursting onto the scene, hoping to bask in the limelight.

Your band may be wishing for the same thing, but band promotion poses many challenges. Unfortunately, tools and tricks that worked three years prior may no longer work today as well as they did before. Ever wonder why artists come back each year with brand new looks, aesthetics, and music styles?

That’s because consumer taste and demand are ever-evolving, which is why you need to stay up-to-date if you wish to succeed. You need to determine exactly where the crowds are, what they’re vying for, and what they want.

To get the most out of your band promotion, you’ll need to stand out from the rest. Here are four simple and affordable ideas to help you get started:

Fancy a playlist

2018 saw the rise of playlists, thanks to Spotify, which have now become an essential part of promoting a brand. If a decent label has signed you, they’ll invest in featuring your music in playlists on major streaming sites, such as Apple Music and Spotify.

For artists waiting for their big breaks, however, effort and grit are necessary. Thousands of playlists exist out there, especially on popular music sites like Spotify. If you wish to become one of the proper Spotify playlist curators, narrow down a list of the best of your music and share it with the world. Tap into well-known curators as well, and once done, you’ll find new listeners to support your band.

Create a virtual business card: Your website

There are many platforms you can use for band promotion, including big social media sites. But relying solely on social media may cause another band to bite the dust. To really put your music out there, you have to get a personal website.

Every band wants to rule the world with their music, and the odds are that Facebook, Twitter, and Instagram are already teeming with bands. So, to really stand out among the crowd, a band website could be your big selling point. Your own website gives you a stage that’s yours alone, where you can communicate with the crowd and let them know who you are.

Social media platforms are great, but they can be limiting. Aside from the competition, you’ll also have to deal with character limits and whatever rules the site may have. Not to mention, they make you pay to reach your own fanbase! Your very own website can allow you to stick it to the man—you can do whatever you want with it!

The creativity of your website could draw attention to you and your artistry, giving your fans more of a glimpse into the soul of your band.

Make use of free platforms

Playlists are all the rage but never forget about the free platforms for band promotion. SoundCloud, YouTube, and Bandcamp command their own active listeners. Uploading your music for the public gives potential fans the opportunity to discover your band.

It will require patience, as this type of promotion needs time to cultivate. As you wait for results and a label to come knocking to your door, continue to build your profile and engage with your listeners.

Create engaging video content

Your favorite bands most likely have music videos available online, so why shouldn’t you? Videos are attractive and immersive, and you can get creative with them! You can do behind-the-scenes vlogs, performance videos, music videos, or whatever you think of which will draw people in!

Videos don’t just show your music off, but also what your band is about. Your creativity and visual aesthetics are also important aspects of your music career. The videos help people understand you.

Videos capture people’s attention more than reviews, articles, pictures, or plain old song recordings. They appeal to multiple senses. However, you don’t have to break your bank trying to fund a Hollywood-quality video. Just be creative with it and make sure it’ll appeal to your target audience.


Getting people to know your band is not easy work, and it requires more creativity than you might think. However, it doesn’t always have to break your bank account. You only need to work smart, get creative, and build connections to promote your band. There’s a lot of ways you can get yourselves out there, and with hard work, you can make your dreams come true.

We offer band promotion and music marketing services through a software tool – offering you the chance to organize and promote your music, connecting you with industry influencers! If you’re interested, reach out to us today!