How to Receive Music and Get Paid for Listening

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With DropTrack, you can receive music (demo submissions, promo submissions, etc.), and optionally get paid for listening.

Get Paid for Listening

If I had a nickel for every demo I’ve listened to…

You’re already listening to music submissions, now you can get paid for it. Unlock a new revenue stream!

  • The quality of your submissions will improve; you can filter by those who believe in their music enough to put money behind it.
  • You can name your own price. $1, $20; the price is up to you.
  • This feature is completely optional. You can still use DropTrack to receive music submissions, completely free.

How To Enable Music Submissions

1. In your DropTrack account, visit the Demo Settings page.

2. If not already enabled, click Enable Submissions and press Save Changes

3. Now you can edit settings for your music submissions, and use our links and embeddable HTML Code to drive traffic to your submission page. You can specify submission instructions, get notified when a new song is submitted, set a limit on the number of submitted tracks, set your preferred genres, and toggle your appearance in the public directory.

Note: For the best visibility in the public directory, be sure to edit your branding and upload your logo!

4. To enable paid submissions, toggle “Get paid to listen“.

You can specify whether payment is Optional or Required, and name your price per submission.

Starting Your First Campaign

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When you use DropTrack to promote your music, we can tell you detailed analytics about your audience and how they’re engaging with your music. We’ll tell you who has listened to your music, how far into your song(s) they listened, if they downloaded it, and more.

When you start a campaign, you can:

  • Send personalized emails
  • Monitor real-time analytics and receive instant feedback
  • Send your music to one or many Contacts at once
  • Send music to a specific segment of your Contacts – Segment by activity or demographics (read more about Segments)
  • Schedule your Campaign to be sent at a specific date/time
  • Protect your music with a password
  • Individually watermark your tracks to prevent leaks and piracy
  • Specify whether your music can be downloaded, and set an optional download limit
  • Optionally require your contacts to leave feedback before downloading your music
  • Set an expiration date
  • Visualize your Campaign activity on a map
  • Post positive feedback to Twitter

Note: You can also use DropTrack to send personalized emails without music. (Replaces your mailing list)

You can receive real-time email notifications when your Contacts:

  • Open your emails
  • View your promo Campaigns
  • Listen to your music
  • Download your music
  • Leave feedback on your music

Step 1 – Choose Music

Step 2 – Configure Settings

Step 3 – Design

Choose a Template or Design your Own (with custom HTML/CSS)

Step 4 – Choose Contacts

Send your music to specific Contact Lists, Smart Segments, or individual Email Addresses

Step 5 – Review and Schedule or Send

Get Started

To get started, login to your DropTrack account and choose New Campaign

How To Build Your Online Music Brand in 24 Hours

How To Build Your Online Music Brand in 24 Hours

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Whether you’re pursuing music full- or part-time, you’ve likely been asked by family, friends, or perfect strangers about how you plan to make it in the music industry. Annoying, sure, but it’s a fair question. It’s a tough industry to crack and success takes much more than musical talent. Unlike in the past, however, making it big as a musician isn’t just about who you know. The good news is, with a bit of marketing, you can start to set yourself apart from the musicians who simply continue to hope the right person happens to walk into a near-empty bar for a listen. Here are a few quick tips for building your music brand so you can stand out amongst the competition.

It Starts With a Conversation

If you’re a member of a band, it’s important to start the branding process with all members present. If you’re a one man or woman show, you can get started immediately. You’ve probably already talked or thought about how you define your music, but for branding purposes, let’s focus on what makes your story different or unique.

There are thousands of hopeful “indie rock artists,” but are you in a band with your siblings? Did you learn to play the saxophone from your grandpa? Even if you’re convinced there’s nothing special about your background, there’s an interesting story behind any true passion. If you’re still unsure of how best to tell your story, look to the musicians who inspire you. Odds are, they’re paying marketers big bucks to help with this process, but reading a few of their stories can help provide a template to follow. Teasing that story out is the first step to successfully branding yourself.

Tell Your Story Concisely & Authentically

Now that you’ve done the hard work in getting to the root of what makes your music brand unique, it’s important to create a few variations of that story. You’ll need your quick, 30-second elevator pitch as well as a more detailed version for things like your website, talking to press, etc. The more concisely and consistently you can tell your own story, the catchier it becomes. Also be sure that you’re telling an authentic story and building a connection between you and the listeners.

Think about the musicians you love: there are likely certain stories—the love story behind the lyrics of your favorite song or the random way in which the guitarist met the drummer—that stick with you because of how well, and how consistently, they’re told. Which part of your story would you want to stick with a music blogger? With your biggest fans? It may seem redundant because these narratives are surely in your head, but getting them onto your website or into an email is critical in transferring how you see your music brand to how others understand you.

Be Consistent Across Channels

Now that you know your story and can tell it effectively, you’ll want to make sure it’s updated across all your channels, from your website to various social media platforms. You’ll want to make sure that a music blogger who checks out your Facebook page has the same experience there as (s)he does on your website, Twitter, and Instagram. Your messaging and the visuals that support it should all reflect the story you want to tell.

Create a List of Influencers

Once you’ve gained direction with the story you want to tell, it will be easier to find bloggers and publications who might be interested in your vision. You can use free, online tools like Buzzsumo to quickly search for relevant influencers. Broaden your reach by thinking about your story from a couple of different angles. If you’re a New Orleans-based funk band, look for bloggers who cover other funk bands, but also look to local New Orleans publications who might be interested in the local, hometown aspect of your story. You should cater your message to these two types of writers differently, but send promos easily and track which aspect of your story might be having a greater impact.

Make a List of Resources You Need

Ok, so it might be hard to do a total rebrand in 24 hours. But, now that you know the brand image you want to portray, have updated media to the extent you can, and made a list of the people with whom you want to connect, it’s time to jot down where you can go the extra mile in completing the branding process. Maybe your visual aesthetic isn’t telling your story as effectively as it could be. Scheduling a photoshoot or reaching out to a designer about a new logo are proactive steps you can take today toward a complete, successful online branding.

Now that you’ve put some serious effort into building your brand, it’s time to make sure you’re getting in front of the right people. Music bloggers and industry influencers will be more likely to give you a listen when you present yourself in a unique, consistent manner. (Remember, your demo isn’t enough, but your new branding will help you get the email open or link click-through.) There’s also no time like a rebrand to ramp up your marketing emails and connect with your fanbase with an email marketing campaign through Droptrack. You’ve done the work; now, go get your brand in front of the right people.

Originally posted on TuneCore Blog

Why Your Demo Isn’t Enough to Make it in the Music Business

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Why Your Demo Isn't Enough to Make it in the Music Business

In today’s world, musicians are expected to be a one-stop shop for their own marketing, production, PR and everything in between. Long gone are the days of A&R managers, discovering your raw talented un-branded and undeveloped. As if it isn’t hard enough to get your demo completed, you also have to figure out how to promote it, and when you should follow up. Today, there are so many tools that offer ways to automate these added responsibilities, but they don’t handle everything. You still need a strategy and plan to know how you’re going to get your music out into the world.

A lot of musicians lean into this “struggle”. But if you want to become a successful musician, you need to get away from the struggle mentality and focus on how you’re going to make real money. You need to know who you are and where you are going. And sometimes that means spending time doing the things you don’t want to do.

The secret to sending the perfect music demo doesn’t lie in just your talent, who you know, or how bad you want it – it lies within your ability to think outside the mind of a typical musician. It means thinking like a business owner. You are a creative entrepreneur, carving the path to your own personal future, which means you need to advocate for yourself in more ways than one. When you’re in promotion mode, it’s important you know how to maneuver around producers, bloggers, and their personal interests. Musicians who embrace the industry with a business mind will often have better insight into how to send the perfect music demo and actually get a response from the people who matter most. Leverage the clever and strategic tactics marketers and salespeople use to sell products and services.

Assuming you have a demo complete and are ready to pull the plug on releasing it to labels, music bloggers, and the world, here are four things you need to do to think more like a boss when it comes to promoting your music.

1. Establish your goals and timeline

It can be hard to juggle all of the emails, conversations and contacts while also trying to build your talent as a musician. If you’re running in circles, trying to make things happen, it’s easy to lose track of where you are with certain contacts. It can leave you feeling restless and out of control. Nip this in bud and create a timeline of events you want to make happen throughout the next three, six, and nine months. You can also use our template to keep track of industry contacts.

Start with big goals, and continue to break them down into smaller and smaller tasks. Make these tasks and goals visible and check in on it regularly. It can be a tough exercise to put this all out in the open, but it’s critical to your success.

Here is a breakdown of how you can create your goals. Each item will have a deadline next to it.

  • Goal 1
    • Milestone 1
      • Task 1
      • Task 2
      • Task 3
    • Milestone 2
      • Task 1
      • Task 2
      • Task 3
    • Milestone 3
      • Task 1
      • Task 2
      • Task 3

2. Identify key target audiences.
In marketing and business, before you ever create a campaign or business plan, you need to think of the people you are serving. In this case, don’t think of your audience as your fans or general listeners, but think of the people you are sending your demo to – producers, bloggers, radio DJs, etc. Get to know their environment, what makes them tick, and what their motivations are. What kind of responsibilities and challenges do they face? How can you make their lives less difficult? Get to know them, understand their pains and priorities, and find creative ways to connect with them.

3. Be intentional in your messaging.
Have you ever talked to a salesperson who was clearly following a script and ignoring your unique problems or requests? Frustrating, right? People see right through multi-recipient email blasts, just like they can see right through tactless, BS marketing. When you’re sending a demo, don’t put people on a single email list or newsletter. Take time to craft individually personalized messages. Just because you are personalizing messages, doesn’t mean it has to take a ton of time. With tools like DropTrack, you can easily personalize demo submissions and send them off quickly. Just remember to be intentional and find thoughtful ways that say, “Hey, I’m not only talented, I also know my stuff.”

4. Quality over quantity.
No matter how many business tips we give you, at the end of the day, if they aren’t backing a quality recording, drop everything else and focus on this first. As a business minded person now, you need to be thinking about the quality of your “product” aka your music demo. You can launch all the cool, creative marketing in the world, and if it ends with a terrible listen, you’re screwed.

Do your research and make sure you’re thoughtful about how and why you’re sending your demo to a record label, music blogger etc. Keep it simple, tactful, yet creative and intentional.

5 Ways to Pitch Your Music to DJs

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5 ways to pitch your music to DJs

When you’re trying to get your music heard, DJs can seem like the ultimate gatekeepers. In some ways they are, but remind yourself that they’re not mythical creatures, but rather humans just like you. The key to getting in front of them and convincing them to play your music is a matter of catching them in the right place and delivering the right message.

Before you start reaching out, create media kits in digital and physical formats. Both versions should have a one-sheet with the most important information about your band, like name, description of the type of music you play, a one line unique bio, and website. If you need help figuring out the details of your one-sheet, check out this post: How to Get Music Bloggers To Reply To Your Email. For the digital version, you’ll want to include a streaming link to one or two of your best songs. It’s usually a no-no to give your music out in any other form than a link, but you’ll also want to make CDs or USBs with a few songs as well. You’ll give these out when you meet DJs face to face as something more tangible than a piece of paper. We also suggest signing up for DropTrack to make sharing your music with DJs the easiest. They can download your music in the high-quality WAV format they need for club sound systems, and they’ll give feedback and support in real-time.

Before you go buck wild stalking club DJs and radio DJs all over the world, remember to start small. Internet radio, college stations, and local radio stations are going to be a heck of a lot easier to get in touch with than trying to get a hold of Ryan Seacrest or Zane Lowe. 

Track them down in person

But not in a scary way! Radio stations often set up at events to help promote themselves. It’s super easy to find out where they’ll be because they announce it over and over on the radio. Keep track of where your best bet radio DJs will make appearances and show up with your media kit.

Find ‘em in the club

Check to see if the person you’re after holds their own performances. If so, find a good time to approach him or her, introduce yourself, and offer your media kit. If your favorite radio DJ doesn’t do anything live, check out who is in charge of getting the crowd moving at local clubs and strike up a friendship. Play your cards right, and you may hear your name and track coming over the speakers on a packed Friday night.

At your live shows

In between bands, comb the audience. If you know who you’re looking for, sidle over and introduce yourself. Have a media kit ready and hand it over if the DJ seems receptive. The good news is that you’re already catching them at a time when they’re most receptive to your music; if they weren’t into the type of music you’re putting out, they wouldn’t be there.

Old school snail mail

Stock up on stamps and get ready to Google. Make a list of the radio stations that favor the genre of music you play and find the name of the music director and address of the station. Mail your media kit, including a CD or USB with a few of your tracks. Again, this is more to get attention than actually expecting they’ll go to the trouble to pop it in a computer. You’ll make sure they have preferred links when you follow up with an email.

Skip the DJ altogether

Or rather, go straight to a digital DJ by submitting your music to Pandora. Make sure you have an account, then go through the steps to submit your album for consideration. Pandora’s Curation team will listen and decide if it’s right for their service. They’ll let you know about their decision, either way, so you’re not wondering forever.

Finally, no matter which route you take (although we suggest taking all of them) be sure to follow up, follow up, follow up. This is where your digital media kit comes into play. Send an email referencing where you crossed paths, so they get a reminder of who you are, then repeat all the information you already gave them, but provide streaming links. Of course we also suggest signing up for DropTrack to help keep all your messages organized, and get more insight into who’s actually listening to your music. If you don’t hear back right away, send another email to see if they’ve had a chance to listen. Just like it takes time and many trials to write a song, it’ll be the same for getting your music out.

How to Get Music Bloggers To Reply To Your Email

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How to Get Music Bloggers To Reply To Your Email

The typical music blogger gets 348 emails per day. Ok, that’s a claim that can’t be proven, but the point is that the powers that be who decide on which music gets featured receive a lot of emails, direct messages, @ mentions, and snail mail. You already know your music is something special, but how do you make editors and writers see that when all you have are a few lines of words to grab their attention? First off, if you’re really serious about getting featured, commit to making this your part-time job, especially in the beginning. This post will help you map out a plan, then weave a few of those tasks into your schedule every week. This process starts with lots of research, so get organized with a spreadsheet. It may take some time upfront, but it’s going to save you loads of headaches in the long run. Though your spreadsheet can have any information of function that’s most useful to you, you’ll want to focus on the most relevant contact information for the people who can get you on the homepage or front cover. This is a good starting point:

  • First name
  • Last name
  • Email
  • Where they work
  • Role
  • Social accounts
  • Genres they cover
  • Status on correspondence – reach out dates, followups, replies, etc.

Once you have that set up, you’ll go to town finding every, any, and all people you could reach out to. Even when you get to 100 people on your list, keep going.

To make it easy, we’ve created a template for you. Download it for free here.

Start Local

Who doesn’t want to celebrate the hometown hero? Local blogs, publications, channels, etc. are a great first bet when it comes to getting the attention of a music blogger. Not only will you be up against less competition, it’ll also be easier to speak the writer’s language, i.e. mentioning venues that person will be familiar with, other local acts who’ve asked you to join their show. You want to provide information that helps the blogger quickly put you and your music in context. If you played the biggest venue in town, that’s going to catch attention.

Find Your People

Your spreadsheet has a column to record specific music genres covered by various writers because you need to keep track of the right people to spend time on. If you’re in a hip hop group, don’t bother sending an email to someone who covers electronic. Find the people who are already interested in and covering the type of music you make.

Keep It Short and Direct

Think about it – if you’re someone who gets hundreds of emails per day, all asking the same thing, and you open one that seems to be pages long, you’re going to delete and move on. The three most important elements a strong email has are:

  • Personalized introduction: Sending personalized emails is easy using a tool like DropTrack. When you send a message, do not bcc a template email to music bloggers. Doing that may get you blocked altogether, let alone ignored. You don’t need to spend a paragraph flattering the writer, but greet him or her by name, and mention a detail specific to them. For example, if you’re reaching out to a local blogger, you could say: Hello Tim, I saw your review on the show The Screaming Monkeys put on last Thursday. I also love The Descendents vibe they put out in their first song.
  • Info + Ask: Your band’s story should be one line. We’ll talk more about how to craft that one line below, in the section Tell Your Story. Your ask should be direct and actionable. If you’re sharing your new single and want to see it featured in the “New Local Music” section on the writer’s site. Say exactly that. Do not ask the blogger to “let me know what you think.” Not only is that a huge question to answer, it’s also highly doubtful such a vague request will lead to your original goal of getting featured.
  • Links to Music: Oh, just the whole reason you’re reaching out in the first place. Do not forget to include obvious, clickable links to your music. The links should only be streaming links and lead exactly to what you’re referencing. If you want the blogger to listen to a single, make sure you link them directly to that track (a tool like DropTrack can help).

That’s it. Oh, and a friendly sign-off. Of course, that little bit of information doesn’t begin to fully describe you and your band, which is where your website comes in. There, include anything you feel helps describe your band and tells your unique story. That’s everything from creatively describing what your music sounds like, who’s in the band, news on past and upcoming shows, and photos. On your homepage, it’s also a good idea to provide press release-style information that a blogger can easily copy and paste from. When you do get featured, you want to make it super easy for the busy writer to create a blurb about you.

Tell your story

Think about what makes you and your band different and compelling. Chances are it’s not necessarily what you’re doing with your music, but rather your personal origin story. Maybe you’re a solo artist who got your start when you inherited your grandfather’s guitar. That’s going to stand out a lot more than telling a music blogger your sound is a mix of folk and top 100 alternative. If you’re having trouble pinpointing your unique story, research some of your favorite bands for inspiration.

Promote yourself to top of inbox

It’s not over once you send out that initial email. Following up keeps your band’s name at the top of a writer’s inbox and increases the likelihood your email will be opened. For a general follow up, wait at least a week before sending another note. You don’t need to say or provide anything new, just check in to see if the person has had a chance to listen to what you sent over, and then close out with a friendly sign-off. Any time you get covered by another publication, use that as a chance to reach out again to share the news that you got in mention in so and so publication. Often, hearing that a competitor has taken an interest in you is a good push to get someone to check you out.

Give thanks the blogger way

Any time you get a mention, thank the blogger directly with an email (better yet, a handwritten card if you have mailing info), and share the link with anyone and everyone. Bloggers make money through ad money based on how many people visit their site. If they see that by featuring your music their traffic spikes, that’s a good reason to write about you more in the future.

If you feel yourself getting frustrated or deterred, remember why you’re doing this in the first place (it may even help to take a break and go play a little music). Even the most popular bands in the world started with just wanting to get their music heard.

Why social media is DEAD for music marketing (and why email works)

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It’s hard to believe it’s been over 12 years since the launch of Facebook. Love it or hate it, social media is here to stay. That’s good news for marketers, musicians, and entrepreneurs. You have this incredible platform to reach every one of those followers you painstakingly cultivated. Or do you?

Organic Reach is a Harsh Reality

If you’ve been paying attention to the recent developments in social media, you know the rules have changed for business pages and profiles. Now you have a choice: You can post for free, and reach an infinitesimal amount of people within your massive group of followers, or you can pay for exposure. So here’s how it goes down: You get the sound and lighting just right. You shoot an amazing video and take some awesome pics. You sort through the best of them, edit your video, and remove the red eyes from your photos. Everything’s cut, polished, and pretty enough to present to your fans. So you craft a clever headline and upload. Then you wait for the likes, shares, and comments to come… but they don’t. Or they do, but the numbers are puny. When Facebook suggests you pay for more reach, you know you got punked.

If you continue to post on social media without paying, it’ll be like setting up for concerts, pouring yourself into the music, playing your rockstar best, and then you realize the room is mostly empty, the sound is off, and there’s just one row of seating anyway.

What’s The Solution?

So maybe you give in and pay Facebook to reach your existing fans. And that’s great, because advertising is rarely free, so why should social media be any different? But there’s a better way. There’s a more effective tool you can access that successful artists are already using — It’s email marketing.

Surprised? Did you think that email marketing was obsolete? Research says it’s 40 times as effective as Facebook and Twitter combined. Tweet that! Or don’t, because it’s really just a waste of time. Here are the facts when it comes to social media versus email marketing…

Social Media Versus Email Marketing

Don’t get me wrong, social media is useful and you should have an online presence if you’re an artist or business. Try to grow your followers, and don’t stop posting fresh content. But don’t rely on social media as a sole means of marketing, and do yourself a favor: Use email to drive sales.

How Do Fans Rate Email Marketing?

A study by ExactTarget says 77% of consumers prefer to receive permission-based marketing communications in their inboxes over other advertising avenues.

How Does Email Marketing Rank in Terms of ROI?

For every dollar you spend on email marketing, the average return is $44.25.

Read that again. For every dollar you spend on email marketing, you can expect to receive an average of $44 back in return. Social media can’t even come close!

What Are the Odds of Reaching My Fans Through Email Marketing?

Ninety-one percent of consumers use email every day. Your odds of reaching your fans with email: pretty damn good.

What’s it Worth?

Wondering if email marketing is really worth the effort? Statistics prove consumers spend 138% more when they receive an email offer.

We could go on, but why bother? You’re smart enough to know now that email marketing trumps social media when it comes to connecting with your fan base. So what now?

Use Email Marketing to Build Your Fan base

So where do you go from here? If you haven’t already started building an email list, it’s time to get cracking!

How exactly do you get people to give you their email?

It’s easy. Instead of offering a free download through SoundCloud, ask people for their email address to receive the song. There are many great tools to help automate this, like DropTrack, FanBridge, and ReverbNation. (Note: Never just ask for an email address, but always offer something in return, like free downloads, promotional content, or tickets to shows.)

When it’s time for your next release, you can spread the word by sending out an email to your fans!

Ownership Is Where It’s At.

Unlike social media, with email marketing YOU own the data. You are in control. So what exactly does that mean? According to Blue Hornet, it means opportunity. Because 72% of consumers sign up for an email list with the intent to get discounts, there’s your cue to give the people what they want. Send them an offer they can’t refuse, and chances are, they won’t. Email conversion rates are three times higher than social media, and consumers prefer to communicate with brands by email.

Give The People What They Want: Promotional Content via Email

If they’ve given you their email address, they expect something in return. When compared to social media, email users have a higher tolerance for promotional content. When they’re logged into social media, they’re probably connecting with friends and family or scrolling through posts and memes. When it comes to email, users are more likely to be hunting for offers, taking care of business, and handling correspondence that isn’t necessarily of a social nature. Social media can only take you so far. And with Facebook limiting your organic reach, the message is clear: it’s time to master the art of email marketing and start making essential connections.

Originally posted on DIY Musician Blog

4 Pro Tips to Find Music Supervisors and Get Your Foot in the Door (That Actually Work)

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Music SupervisorsNow, more than ever, songwriters and producers hunger for visual-media placements as opportunities for sync licensing surge and traditional record sales from CDs and downloads sag. Busy music supervisors hold the keys to placements in ads, films, TV, and video games, but how do you find them and get your foot in the door?

Of course, once you’ve introduced yourself, you’ve got to create great songs tailored to individual projects with high production values. Hundreds of articles tell how to do that. But trying to sell your music cold without having met or corresponded with music supervisors is likely to fail. If you’re not affiliated with a song plugger, licensing firm, or music library — and don’t want to be — outreach to individual supervisors can work. Still, to even get a listen, you’ve got to meet as many music supervisors as possible and make first impressions count.

I’ve helped secure over 20 sync placements on MTV, Comedy Central, Bravo, Oxygen, E!, and elsewhere through my company, DropTrack. Our personalizable music marketing platform connects artists with music supervisors, label reps, DJs, and radio pros. To maximize placement opportunities, I advise musicians who use DropTrack — as well as those who don’t — to apply the following techniques.

1. Study up

Good old Google is a fine place to start researching music supervisors and choose your targets. SongwriterUniverse has an excellent directory of them, and Tunefind shows what music many are interested in. The Internet Movie Database (IMDB) is a great tool for identifying who works on TV series and films. You can even get a free 30-day trial of IMDB Pro, where you can find contact information. The National Association of Record Industry Professionals is another resource. Go to, search with keywords “music supervisors,” and read articles telling who they are and how best to approach them.

Also, search phrases like “music supervisors looking for music.” Once you know names, Google them for more information. Watch their ads, shows, and films. Get familiar with them. Be fluent in how music is being used, know the common practices in the field, and embed this knowledge into all the strategies discussed below.

Avoid this rookie blunder: Don’t submit songs to music supervisors who’ve never worked in your genre. Personalization leads to monetization.

2. Get on LinkedIn

Everyone on LinkedIn is looking for the same thing: professional advancement. Pitching music through Twitter and Facebook is done to death. Music supervisors don’t have time for the former and use the latter for friends, family, and fun — that’s not where they’re looking for the perfect hook for their ad. LinkedIn, on the other hand, is ideal for forming business relationships. It’s expected to request connections with people you don’t know.

But do it right. Make sure your profile is up to date and describes your skills and experience. When you invite someone to connect, delete the standard “I’d like to add you to my professional network” message, and instead enter a personal note like, “Hi Scott, I’m a big fan of your work on Entourage. I’d like to see if you’re looking for music for upcoming projects. I run an independent record label focusing on dance/electronic music, and I’d love to send you some tunes.”

Avoid this rookie blunder: Don’t connect until you’ve completed your profile with a good photo and a clear description of what you do. Crush the first impression.

3. Attend trade shows and conferences

Passes can be pricey, but conferences are worth it if you stay in the target market for your genre. Ones worth attending include (but aren’t limited to):

  • SF Music Tech Summit (San Francisco)
  • Billboard/THR Film and TV Music Conference (Los Angeles)
  • Sync Summit (Los Angeles, New York, London)
  • ASCAP EXPO (Los Angeles)
  • MUSEXPO (Los Angeles)
  • MIDEM (Cannes)
  • Winter Music Conference (Miami Beach)
  • EDMBiz Conference and Expo (Las Vegas)
  • Amsterdam Dance Event (Amsterdam)

With meetups, mixers, and message boards, contact opportunities are endless.

Prepare by finding out who’s going and research them online. Make a list of your marks. Email them in advance and ask for an appointment to meet during the show. Alternatively, tweet them during the conference to see where they are and if you can come to them.

Attend the biggest panel discussions, sit in the front row, and be the first to ask a question. Stand up, introduce yourself loudly, and make it a good one. Many conferences have panels featuring sync reps and supervisors, though some cost extra. When you’re first building relationships, the added fee is worth being part of an elite group of attendees.

The best networking happens in the hallways, the bars, and the line for coffee. Ask lots of questions about what kinds of music they need, and ask even deeper follow-up questions that show you’re genuinely interested and you’ve done your homework about their business. Make yourself relevant. And don’t forget to exchange business cards.

No more than a week after the conference, email each contact to follow up and allude back to your conversation. Say, “John, it was nice to meet you and talk about your work at Disney. You mentioned needing dubstep tracks for an upcoming project. Would it be okay for me to send you a few songs?”

Avoid this rookie blunder: Don’t just sit and listen. If you leave with no business cards, you’re doing it wrong. Also, don’t hand out flash drives or CDs at conferences. Now’s the time to form one-on-one bonds, not pitch your music.

4. Seal the deal

Ask your new acquaintances to add you to their email lists and let you know when they have specific needs for songs. Offer to tap them into your network of other industry pros to fulfill those requests as well. Mention that you understand they would only consider music that’s easy to clear for both master and publishing copyrights. If applicable, mention that you have instrumental versions and vocal splits available of all tracks.

Avoid this rookie blunder: Don’t send MP3s as email attachments. Send links to your website or DropTrack playlist promoting no more than three tracks for a specific project.

Following these recommendations will boost the likelihood that music supervisors will at least listen when you submit your music. Laying the groundwork makes all the difference to meeting and dazzling the right people and getting decent shots at the deals you want.

Originally posted on Sonicbids Blog

Getting the Most from DropTrack

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DropTrack helps you manage your relationships with music industry contacts, and provides a complete toolset for sharing and marketing digital music. Depending on your goals, you can employ one or more of our features to enhance your music marketing strategy. DropTrack offers many powerful benefits suited for music producers and record labels, and this guide should serve as a quick overview.


The most basic feature of DropTrack is the ability to upload your music, store it all in a centralized place, and access it from anywhere, on any device. You can:

  • Upload MP3 or WAV files directly from your computer or from your Dropbox account. In addition, you can import tracks from Soundcloud or your own web server.
  • Assign metadata to each track, including Genre, Key, and BPM.
  • Make tracks public and share them with a unique link.


DropTrack helps you manage your relationships with music industry contacts. Like a customer relationship management (CRM) system, you can organize and keep track of your Contacts’ personal and social details.

  • Each Contact gets their own personalized promo link.
  • You can add Contacts one at a time, or import them in bulk from a spreadsheet.
  • Contacts can be sorted and grouped into Contact Lists.
  • You can send music to a specific segment of your Contacts – Segment by activity or demographics (read more about Segments)


In order to share your tracks, you can add them to a Playlist, along with album artwork, a press release, and any other photos or documents you’d like. Each playlist is presented with a responsive web player, album artwork, and any optional HTML widget code.

Playlist Links

You can share each Playlist with multiple short link URLs, each with their own unique tracking code.

  • With this feature, you can easily share the same music to multiple channels, and track the reach of each.
  • You can view analytics including Views, Plays, and Downloads for each Playlist Link.
  • Each Playlist Link has its own privacy settings; you can toggle on/off enabling downloads or social sharing.

Download Gate (Free Download in Exchange for Email Signup)

With DropTrack, you can give away your music in exchange for collecting an email address. This is a great tool to build your email list; the best channel for direct marketing.


When you use DropTrack for your digital music promotions, we can tell you detailed analytics about your audience and how they’re engaging with your music. We’ll tell you who has listened to your music, how far into your song(s) they listened, if they downloaded it, and more.

Learn more about Starting Your First Campaign

Demo/Promo Submissions

Consolidate your A&R management with DropTrack. You can keep track of all of your demo and promo submissions in one place.

  • Receive submissions from a personalized page, or directly from your Facebook page.
  • Each demo/promo submission is complete with the submitter’s full name and contact information.
  • You can quickly favorite or archive tracks, and filter submissions accordingly.

Signup Forms

You can use DropTrack as a replacement for your mailing list – or as your only mailing list!

  • Link your leads and fans to a personalized Signup Form, or embed a form on your own website.
  • Each new Contact who signs up will be grouped automatically based on the Signup Form they completed.
  • You can optionally redirect new contacts to a custom URL after signup.


Last but not least, be sure to update your profile and customize the look and feel of your account. You can change the color scheme and add custom HTML code to the header and footer of your DropTrack pages. Some example uses of HTML code are Google Analytics tracking code or a Retargeting pixel.

Thanks again for joining DropTrack, and please don’t hesitate to contact us with any questions you might have getting started.